Chanel opens a new ephemeral boutique in the heart of Rome

 After the inauguration of the new Roman Chanel boutique Chanel  just last Fall season in the scenic Spanish steps area, the  fashion house reopens its space  in Via del Babuino with an ephemeral  store where the female world  is mixed to the male world, creating together  a unique concept store.

At the number 98 of Via del Babuino we see an essential the space  played with black and white shades with  the addition of raw materials, the walls decorated with polychrome decorations inspired by the tropical forest  introduces various worlds of beauty of this international fashion house.

 Upon entering, the first space is dedicated to perfumes for him and for her: a make up station station with a  make-up artist and corner dedicated to skincare will be the favorite area  of many  international teen-agers. The main space  is dedicated to  leather goods and footwear signed by the fashion house.  At the end of the store,  an entire room dedicated to prêt à porter and sportswear collections designed by Karl Lagerfeld for Chanel.

 When our fashion tour is completed  it opens finally a convivial garden. It’s decorated in an informal way, will give customers some small moment of relaxation before leaving the boutique  for a new shopping session in the capital.

 

Edoardo 

 

Rome  Chanel ephemeral boutique Edoardo Alaimo1

 

Rome  Chanel ephemeral boutique Edoardo Alaimo2

 

Rome  Chanel ephemeral boutique Edoardo Alaimo3

 

Rome  Chanel ephemeral boutique Edoardo Alaimo4

 

Rome  Chanel ephemeral boutique Edoardo Alaimo5

 

Rome  Chanel ephemeral boutique Edoardo Alaimo6

 

Rome  Chanel ephemeral boutique Edoardo Alaimo7

 

Rome  Chanel ephemeral boutique Edoardo Alaimo8

 

 

Photocredits: Chanel press office

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