Wonder and greatness are the two most appropriate terms to use when you to talk about this famous fashion house of High jewelry.
During the “Biennale de les Antiquaires” I want to share with you the story of one of the most important jewellery houses in the world: Graff.
Founded in 1960 by Laurence Graff, the company is now present in the most important European capitals, but the headquarter and the historical boutique are located in London, New Bond Street N. .
Graff’s secret is primarily in the recherch of the unique.
The shareholdings of its president to some of the most important auctions, as well as the search continues for the ‘extraction of some of the largest and most rare stones in the world, make Graff one of the most successful brand inside the luxury world and high jewelery.
“The Lesotho Promise diamond” or the“Windsor diamonds” are just some of the major stages of research for this house. In the first case we are talking about a diamond of 603 carats founded by Laurence Graff in 2006 in the Lesotho’s island in Africa (and then divided in a laser with 24 diamonds), in the second case we talk about yellow diamonds that belonged to Wallis Simpson (the Duchess Windsor to be precise) and reissued by Graff after the purchase in a famous auction house in 19987 in Geneva.
You will ask, in this historical period, which type of clients has Graff: the answer lies once again in the international markets; Private sales in the UAE and Russia, and an undisputed reputation in the best houses of the international jet set did Laurence Graff one of the richest men in the UK.
However, as I always say, in jewelry resides a form of investment to wear, unlike trendy and fashionistas accessories, with them we are sure to bring a purchase rather than reasoned.
