This year, the French house Ladurée offers us a very unusual selection of Christmas gifts. For those who expected the classic saplings, the nativity or garlands, typical themes of this holiday, he or she, will remain confused when going on the boutiques in Rome, Florence, Lucca or Milan will be greeted by a ‘somewhat exotic and mysterious air (rather than colorful and kitsch ).
In fact, the new packaging for Christmas signed Ladurée is inspired by exoticism and the Jungle, moving away from the classic “leitmotif” of the christmas holiday being felt throughout the year.
What can I say? After an initial misgiving, I find this marketing choice of the house for the season very original. Contemporary I want express my congrats with the pastry chefs that grant me always small but profound moments of pleasure.
Edoardo
Photocredits: courtesy press office