LOEWE'S PARTY - Edoardo AlaimoEdoardo Alaimo

Thursday 5th of June, I had the pleasure to be a guest at Loewe’s party, inside the beautiful store of the fashion house at Piazza di Spagna in Rome.

Just in front of the spectacular Spanish steps, the cocktail was the occasion to present the new collection and the refined Roman boutique to top clients and fashion influencers.

The history of the brand begins in 1846, where a group of Spanish craftsmen opened a shop in the centre of Madrid. Since that time the road was uphill; with the opening of several boutiques around the world, with big names like Armani, Laura Biagiotti, Karl Lagerfeld like creative director for prèt à porter collections and the birth of the Loewe’s monogram still in use.

The icon bag of the maison is the “Amazona” bag, chosen and worn by a lot of celebrities.

It made with different materials, colors and sizes; it’s an essential accessory for those that desire to be noticed for their elegance and impeccable style.

It’s delicious d in the delicate yellow lime color and in the nude color, more ” impressive” in bright colors like orange or strong pink.

It’s a very chic and sophisticated cocktail party, just I was sure that the Loewe’s style guaranteed.